FREE CONTENT PLAN
[The offer - The Process - The Delivery - The Goal]
The Offer [overview] :
We [Maximized Media] Offer an actual FREE CONTENT PLAN, not just some generic “Cookie cutter”, surface level jargon… but actually take the time to deep dive into the prospect’s business / industry / customer demo. / the customer's problems + desired outcomes…
Then with that information, paired with what WE KNOW about content creation, we build a plan.
Here’s How..
OFFER:
Your business is great, but.. Your content.. not so much…
You’re great at what you do, and that’s exactly what you should be doing!
Leave the content planning to someone else! (us)...
Why? Because that’s what we do! Content Marketing is our obsession! (really, ask my wife…)
Here’s what we’re offering (and yes, there’s a catch.. So I’ll just go ahead and share it from the beginning.)
Our goal is that you realize 1 of 2 things..
1 This content plan is actually good! Like, really good! It’s NOT what you’re familiar with most every “free” content strategy, content suggestion offer… (where they are basically as specific as life advice of “don’t forget to breathe air today!”)
And when you realize how good it is, you’ll actually CREATE IT!!
Then guess what happens.. It’s the craziest thing! MORE PEOPLE START TO NOTICE YOUR BUSINESS!!
And what’s the ONLY way to get clients? For them to know you exist!
AND
2 All of the above, and you realize time is a more valuable resource than money for you, and you’d rather pay us to create it for you!
So what actually is it??
It’s ACTUALLY a Free Content Plan!
Like we really go in, review the answers you provide in the questionnaire, we research your industry, target customers, their needs, pain points and goals. Then look at what type of content works best for those… and, well.. Build out a plan to create it!
[OUR EXAMPLE:]
Client's Industry: Electrical Services (Residential and Commercial)
Overall Business Goals: To establish Joe's Electric Co. as the go-to electrical service provider in their local area, increase customer base, and generate steady revenue growth.
Brand Values: Reliability, Expertise, Safety, Customer Satisfaction
Past Content: Limited online presence, occasional project showcases on personal social media accounts.
Current Social Media Platforms: Facebook, Instagram
Frequency of Creating New Content: Inconsistent, sporadic content creation.
Competitors: Green Power Electrical, Bright Sparks Electricians. [Joe's Electric Co. differentiates by focusing on exceptional customer service, transparent pricing, and ensuring safety compliance.]
Target Audience Pain Points: Finding reliable electricians, electrical safety concerns, energy efficiency, cost-effectiveness, electrical maintenance.
Content Plan for Joe's Electric Co.:
Week 1: Educational Content
Post 1: "Electrical Safety 101: Protecting Your Home and Family" - Create a blog post on Joe's Electric Co. website that covers essential electrical safety tips for homeowners. Discuss topics such as proper outlet usage, cord management, and identifying potential hazards. Include clear visuals and actionable advice to engage and educate readers.
Post 2: "Why Choose a Licensed Electrician for Your Electrical Needs?" - Create an engaging video for social media platforms, where Joe explains the benefits of hiring licensed electricians. Highlight their expertise, adherence to safety standards, and the peace of mind it provides to customers.
Post 3: "Energy-Saving Tips for Homeowners" - Share a visually appealing infographic on social media platforms that provides practical tips for reducing energy consumption and lowering utility bills. Include suggestions such as using LED lighting, installing programmable thermostats, and properly insulating homes.
Week 2: Client Success Stories
Post 1: "Customer Testimonial: Joe's Electric Co. Exceeds Expectations" - Share a compelling video or written testimonial from a satisfied customer, showcasing the exceptional service provided by Joe's Electric Co. Highlight the customer's specific electrical needs, how they were addressed, and the positive outcome.
Post 2: "Transforming a Local Business: Lighting Solutions by Joe's Electric Co." - Create an Instagram carousel post featuring before-and-after photos of a local business that received expert lighting solutions from Joe's Electric Co. Include a brief description of the project, highlighting the improved ambiance and energy efficiency.
Post 3: "Community Spotlight: Supporting Local Causes with Joe's Electric Co." - Share a heartwarming story on Facebook that highlights Joe's Electric Co.'s involvement in a community initiative or charity event. Include photos and a description of how the company contributes to the community beyond their electrical services.
Week 3: Informative Tips and Tricks
Post 1: "Electrical Maintenance: What You Can Do as a Homeowner" - Create an engaging video that educates homeowners about simple electrical maintenance tasks they can perform themselves, such as changing light bulbs, checking smoke detectors, and resetting circuit breakers. Provide step-by-step instructions and safety reminders.
Post 2: "Smart Home Essentials: Enhancing Comfort and Convenience" - Share a series of Instagram Stories or Facebook posts that introduce popular smart home devices, such as smart thermostats, lighting systems, and security cameras. Explain their benefits, compatibility, and how Joe's Electric Co. can help homeowners install and integrate these technologies.
Post 3: "Electrical Safety Myth Busters" - Write a light-hearted and informative blog post debunking common misconceptions about electrical safety. Address topics such as rubber-soled shoes preventing electrical shocks and the safety of leaving appliances plugged in when not in use. Use clear explanations and visuals to clarify the facts.
Week 4: Expert Advice and Recommendations
Post 1: "Electrical Safety Audit: Protecting Your Home and Family" - Offer a downloadable checklist or interactive quiz on Joe's Electric Co. website that allows homeowners to conduct a self-assessment of their home's electrical safety. Provide valuable tips and recommendations based on the results, emphasizing the importance of professional inspections for complete peace of mind.
Post 2: "Lighting Design Tips for Businesses: Creating the Perfect Ambiance" - Share a visually appealing Instagram post showcasing different lighting design concepts for businesses. Highlight the impact of lighting on ambiance, productivity, and customer experience. Provide insights into the use of layered lighting, accent lighting, and energy-efficient options.
Post 3: "Energy-Saving Solutions for Commercial Spaces" - Create a Facebook post that educates business owners on the benefits of energy-saving solutions. Discuss the advantages of LED lighting, occupancy sensors, and programmable thermostats, emphasizing the potential cost savings and environmental impact.
Note: Adapt the content to suit the chosen format, whether it's a blog post, video, or social media post. Use engaging visuals, clear and concise language, and a customer-centric approach to effectively communicate Joe's Electric Co.'s expertise and value to the target audience.
[EXAMPLE OF GENERIC | OTHER OPTIONS:]
Based on the information provided, here is a content plan to help Joe's Electric Co. achieve their business goals:
Establish a consistent online presence: Develop a website that showcases Joe's Electric Co.'s services, expertise, and commitment to safety. Optimize the website for search engines, ensuring that potential customers can easily find it when searching for electrical services in the local area.
Create a blog: Publish regular blog posts addressing common pain points and concerns of the target audience. Topics could include tips for finding reliable electricians, electrical safety guidelines, energy-saving techniques, cost-effective electrical maintenance, and updates on industry trends.
Engage with the target audience on social media: Post regular updates, tips, and insights on Facebook and Instagram platforms. Focus on educating the audience about electrical safety, sharing success stories, and highlighting the company's expertise and commitment to customer satisfaction.
Showcase projects and testimonials: Share project highlights and testimonials from satisfied customers on social media platforms and the website. This will help build trust and showcase Joe's Electric Co.'s reliability and expertise.
Produce informative videos: Create videos that demonstrate electrical safety practices, provide simple troubleshooting tips, and showcase successful projects. These videos can be shared on social media platforms and embedded on the company's website.
Collaborate with influencers: Identify potential influencers in the electrical industry or local community who can help promote Joe's Electric Co. Partner with them for content creation, such as guest blog posts or interviews, to expand reach and establish credibility.
Offer downloadable resources: Create informative e-books or guides that address common pain points of the target audience and offer practical solutions. Require visitors to provide their email addresses to access these resources, allowing Joe's Electric Co. to build an email database for future marketing efforts.
Consistent content creation schedule: Develop a content calendar to ensure regular and consistent content creation and publication. This includes blog posts, social media updates, videos, and other content types. Plan for at least one new piece of content per week on each platform.
Monitor and engage with the audience: Regularly monitor comments, messages, and mentions on social media platforms, and respond promptly. Engage with the audience, answer questions, and address concerns to demonstrate Joe's Electric Co.'s commitment to customer satisfaction and reliability.
Track and analyze results: Use analytics tools to track the performance of content across different platforms. Monitor website traffic, engagement metrics, and conversion rates to assess the effectiveness of the content plan. Use this data to refine and optimize future content strategies.
By implementing this content plan, Joe's Electric Co. can increase brand awareness, establish themselves as industry leaders, and attract a larger customer base while showcasing their brand values of reliability, expertise, safety, and customer satisfaction.
*obvious, but apparently necessary disclaimer.. This is based on a “FAKE” business, to serve as an example of what information we’ll take from you, about your business, target client, etc. and how it will be used to build out YOUR Free Content Plan.
DELIVERY:
As mentioned above, you’ll fill out a required questionnaire, we’ll do our magic (not-so-secret-now-that-you-know-how-the-sausage-is-made), process.
THEN THE FUN PART!!
We’ll GIVE IT TO YOU!!
We’ll send it over to you. You’ll have it… it’s yours… Merry Marketing!!
OUR GOAL :
Ok, the moment you’ve been waiting for. The truth.. Why are we giving away (FOR FREE) something that takes a poop-ton of work, (like actual work, not just copy and pasting from some random AI Chat..) with no strings attached?
Well, the truth is..
We are just like you… we ALSO want to grow our business.
And, we believe that by doing this, it will provide something that’s actually valuable. You’ll see REAL benefit from it. And, when you’ve been able to grow your business because of it, you’ll hire us for some higher level content creation!
And, at the very least, you’ll share this, send your business owner friends to us, and just be part of our community!
WHY DOES ANY OF THIS MATTER:
So why do we believe content is even this important? Why should you take the time to get your Free Content Plan and spend time and resources creating the content?
1 ) Our content plan isn't just a quick fix – it's a strategic investment in your brand's future. Imagine the loyalty you'll foster as your audience consistently finds value in your content. They'll come to rely on your insights and recommendations, returning to your platforms for more. This loyalty isn't just fleeting; it's the foundation for a customer base that sticks with you through the long haul.
2) A great content plan isn't just about posting for the sake of it; it's about driving tangible results. Imagine the satisfaction of seeing your business grow, your phone rings more with prospective clients saying they LOVED your content and that’s how they found you. And – as you continue to grow your business, your content becomes a place your customers find community and resonance with other customers of yours.
3) It’s not 1997 anymore!! Really! If you’re not creating content for your business.. Do you even want to stay in business?
So, if you’ve read this far..
You either love our writing, and Thank You!
You’re really, really bored and have nothing better to do.
OR
You NEED THIS IN YOUR LIFE!
So, go ahead.
Get IT!